Tuesday, September 21, 2010

Does the Huffington Post have all of the answers?

Newsweek’s article on the Huffington Post and Arianna Huffington ask a very interesting question: Has the Huffington Post figured out the future of journalism?
“The Huffington Post, attracted 24.3 million unique visitors last month, five times as much traffic as many new-media rivals, more than The Washington Post and USA Today, and nearly as many as The New York Times. HuffPo’s revenue this year will be about $30 -million—peanuts compared with the old-media dinosaurs, but way better than most digital competitors. And HuffPo has finally started to eke out a profit.”
The article mentions how Newsweek is/was for sale and how these traditional journalism outlets are bleeding cash. Their costs are too high, the product can no longer compete with the timeliness of Internet news and are incredibly bias and prejudiced in their reports.
So how and why is the Huffington Post so successful?
They cashed in and built a brand attracting the “Bush haters” and are reaping amazing benefits. The Huffington Post is very timely with their news and have a flashy, attractive website that is incredibly user friendly.
I and, DOB, share a similar mission statement: “HuffPo’s mission, Huffington says, is “to provide a platform for a really important national conversation.”

Read the rest of the article:  http://deskofbrian.com/2010/08/does-the-huffington-post-have-the-answers/

No comments:

Post a Comment