Sunday, February 21, 2010

Publicity Stunt: Kevin Smith "Too Fat to Fly"

Recent "State of the Nation" by Brandon Jones posts this week on The Desk of Brian,

Kevin Smith used Twitter to rail on Southwest Airlines after being "offloaded" for being too fat.

Smith said: "I’m way fat, but I’m not there just yet. If you look like me, you may be ejected from Southwest Air... I broke no regulation, offered no ‘safety risk’... I saw someone bigger than me on THAT flight"

The Southwest reply is entitled: "Not So Silent Bob" discusses how Smith changed his flight plans and was flying Stand-By and could't fit in the available seat.

"Our pilots are responsible for the Safety and comfort of all Customers on the aircraft and therefore, made the determination that Mr. Smith needed more than one seat to complete his flight. Our Employees explained why the decision was made, accommodated Mr. Smith on a later flight, and issued him a $100 Southwest travel voucher for his inconvenience."

This is probably the most publicity the director has received in years.

"You [messed] with the wrong sedentary processed-foods eater!" Smith announced.

So step back for a second and take note that Smith's new film "Cop Out" is released on, translation: publicity stunt.

Bruce Willis and Tracy Morgan star in "Cop Out", Smith's follow up to the box office bomb(see below) "Zack and Miri Make a Porno", and Smith will do anything (in my opinion) to break beyond his niche audience.

Let me be clear, ViewAskew-niverse drones would flock to a dog show if Kevin Smith graced the marquee. After ditching the "Private Dicks" or "A Couple of Dicks" titles, Smith publicized his martyrdom leading to a headline: "Kevin Smith takes a pay cut to get Cop Out an R-rating" -- enticed yet?

Typical Kevin Smith: overhyped, overrated and a self promotion whore.

See, Smith's failures are catching up with him as his "weird fucking dark little seventies horror movie" entitled "Red State" can't find funding so he's starting a fundraising campaign on the internet to get the project off of the ground.

The only thing REALLY fat is Smith's wallet and his ego. I'm confident his ego couldn't squeeze in those two seats, but thanks to Southwest, he'll be able to stroke it all the way to his next project.

Southwest statement: Not So Silent Bob


Terence of Crazed Fanboy asserts that Smith's "Zack and Miri" film was not a "bomb" and I'll concede it made $31.5 million (from a $24 million budget) hardly a blockbuster or considered a success by Hollywood standards.

"Clerks 2" prior to "Zack and Miri" made $24 million at the box office on a $5 million budget. Previously the Smith films "Jersey Girl" only made $25 million at the box office with a $35 million budget, "Jay and Silent Bob Strike Back" $22M budget - $30M box office, "Dogma" $10M budget - $30.6M box office, "Chasing Amy" $250,000 budget - $12M box office, "Mallrats" 6.1M budget - $2.1 box office, "Clerks" $250,000 budget after post production of the original $27,000 to yield a $3.1 box office.

Bomb? Maybe a little harsh adjective for "Zack and Miri" but hardly a Hollywood success. Smith will tout that it made more money that any of his other films, but others had a better profit margin.

All data from

No comments:

Post a Comment